Keep it Simple

Its easy to see that many different graphic designers have strengths and weaknesses in different areas of design.Some people strive in illustraion , others can work wonders with a paint brush in their hands, and others have that eye for pure simplicity in modern design.Its interesting to see every graphic artists style to their work. Ive always enjoyed painting as a kid, the thrill of splashing different colors on a page and experimenting with the million different ideas in my head still excites me to no end.But I have to say after learning what I have learned throughout my two years of school, I have come to appreciate and admire the simplicity of modern age design.As I look through pages and pages of various work from different designers throughout the world and time, I have come to admire and be inspired by the most simpelist yet effective designs.A good example of modern and cutting edge design would have to be Swiss design.Its probably one of the worlds simpleist and effective styles of design.

I love the clean sharp modern type, and the colorful popping imagery that is used in swiss design.Swiss design focuses on the grid system and effectively breaking it.Many of the designs use colourful photographs and large and small type relationships at different angles.It focuses primarily on communicating information to the audience.

One of my favorite swiss designers that is well known for his effective swiss design is Joseph Muller Brockmann.I love the simplicity of his work. I would have to say it is the opposite of dull and lifeless.Every design has a statement that screams out at you when you look at it.Many of his designs have a geometric structure with splashes of different color combinations and shapes.Its bold,simple and eye grabbing. Just the type of design that keeps me on track when my work gets overcrowded and noisy.

Go here to learn about swiss design and why it is so important for all areas of design today.

http://www.smashingmagazine.com/2009/07/17/lessons-from-swiss-style-graphic-design/

This is a blog that focuses on Swiss design as their inspiration.

http://www.swisslegacy.com/

Heres some examples of Swiss graphic design!

 

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